Mercado: 62% of Mexican consumers are used to searching for the products they want online
Recently, in order to fully understand the shopping habits and behaviors of Mexican consumers, Mercado Libre Ads conducted a study and found that Mexican consumers are more accustomed to searching for the products they want to buy on e-commerce websites.
According to the data, 62% of Mexican consumers said that they tend to search for their favorite products through online search. Among them, 80% of Mexican consumers usually search for the target product directly on the e-commerce platform. It can be seen that the shopping habits of Mexican consumers are very consistent with the current trend. They pursue innovation, advocate trends, and pay attention to sports and health, especially in personal care. The categories with the fastest growing searches on Mexican e-commerce platforms are as follows:
Auto parts (+49%)
Audio & Video (+41%)
Clothing, bags and footwear (+39%)
Compared with the past, the following categories are still in a state of continuous growth, although the growth rate has slowed down:
Sports & Fitness (+16%)
Mobile & Telephone (+14%)
Computer (+14%)
In addition to the significant increase in the search volume of product categories, the number of searches for popular words is also more frequent. According to Mercado Libre Ads data, the top 10 buzzwords most frequently used by Internet users in Mexico in 2022 are:
Agendas 2022、Baby Yoda、Bratz、Pride、Cepillo alisador、Estampas Panini、Halloween pupilentes、Decoración Halloween、Suéter Navideño、Calendario adviento
In addition, Mercado Libre Ads also shared some other interesting data, which reflects that Mexican consumers are more open to shopping. First of all, we found that Mexican consumers are very environmentally friendly. 98% of Mexican consumers said they have a sustainable consumption concept. Even more interestingly, the term “proud” (a benchmark for the LGBTQ+ community) is searched 10 times more on the Meikeduo platform than it was in 2021, especially for items such as clothing, shirts, and shoes. Mercado Libre remains one of the favorite shopping sites for Mexicans. According to a recent study by Tandem Up (GrupoViko market professional agency), Mercado Libre has a 97% awareness among Mexican consumers and a market penetration rate of 85% in Mexico, even surpassing the US e-commerce giant Amazon.
In 2022, Mexico has become one of the most active regions of e-commerce platforms in Latin America, and has the highest degree of consumer participation. Its e-commerce growth rate will reach 55%, and the number of users will reach 82 million.The rapid growth of the Mexican e-commerce market is not only due to the fact that the e-commerce platform provides consumers with a rich variety of products to meet their diverse shopping needs, but also because the e-commerce platform actively improves the transportation and delivery experience, such as the “Ahorita” campaign , requiring merchants to complete order delivery within 24 hours
Relatively speaking, the requirements for timeliness of logistics and transportation will be higher. Usually at this time, everyone will choose express delivery or air transportation. The timeliness is 3-5 working days, and the timeliness for sea transportation is about 35-45 days, which will affect the buyer’s experience. feel. In 2023, Mexico has become one of the most active regions for e-commerce platforms in Latin America, and consumers’ spending power is growing rapidly.
Post time: May-18-2023
